For those who wish to leave their name, email address, and ZIP code in the interest registry.

Participation is optional and non-binding.

Open the interest registry

Nothing is being sold.

This project may never become anything more than this interaction. This project releases information only when there is sufficient collective interest to justify it.

The work is to see who recognizes themselves in the project.

An artistic inquiry into preventative healthcare

This poster represents a preventative health care plan offered by a non-profit health mutual as opposed to a for-profit corporation.

This is a fictional but feasible, not for profit, preventative health insurance plan. A visual that helps ask why basic, ongoing care in the U.S. must be priced as if illness were the only thing worth planning for.

The project exists as both an artwork and a research experiment. It contributes to the public conversation about healthcare costs in the United States while exploring whether a non-profit, member-owned health mutual focused on prevention could ever responsibly exist.

The idea

Preventative and holistic care is often fragmented, uncovered, or paid for out of pocket, even though it lowers long‑term costs.

This project imagines what a health plan might look like if prevention were the starting point.

The conceptual model includes:

• A non-profit, member‑owned structure

• An emphasis on preventative and early‑intervention care

• Long‑term participation over short‑term optimization

A conceptual plan structure

The fictional plan depicted in the artwork includes two tiers:

Basic participation

• Intended for all members

• Focused on preventative and primary care support

Advanced participation

• Optional

• Conceptually available only after sustained, reliable participation in the Basic membership

• Includes coverage for certain specialist services

This structure is designed to reduce risk and encourage long‑term alignment with the project, not to maximize growth or produce any profit.

Important disclosure

• No coverage is being offered

• No premiums are being collected

• No benefits are guaranteed

The plan described here does not exist.

Why this project gathers interest

In many countries—and in smaller mutual or cooperative models—groups of people have shown that sharing health risk around prevention can be relatively affordable. When incentives are aligned toward staying well, costs tend to fall rather than spiral.

The fictional but feasible plan presented here has prices that are intentionally modest, not because care is free of cost, but because the model assumes prevention, continuity, and collective responsibility rather than profit extraction.

Although this plan is not real, it is based on an insurance model that only becomes feasible at sufficient scale.

Preliminary modelling suggests that a preventative health mutual like this would require 100,000 or more participants to be viable and ethical.

This project asks a simple but uncomfortable question:

Why does basic healthcare in the United States generate profits? and who benefits from that being treated as inevitable?

What it means to add your name

By leaving your email, name, and ZIP code, you are:

• Expressing interest only

• Acknowledging that this is not a real insurance plan

• Helping model whether a future non-profit health mutual could responsibly be explored

Your information may also allow this project to:

• Understand where interest is geographically clustered

• Experiment with sharing aligned, preventative health resources in your area

What participants may receive

While the project remains conceptual, participants may receive:

• Very infrequent updates

• A notice when the bi‑annual digital magazine, ALL THE FERMENT. A collection of ideas regarding holistic and preventative lifestyle practices including in nutrition and healthcare.

• Occasional introductions to aligned local services or community connections, when appropriate.

Your information will never be sold or used to sell products.
More information about the artist behind this project

Invitation

If this project resonates with you, if you would want to participate in a non-profit preventative health mutual community build, you are invited to add your name to the interest registry.

Nothing is being sold.

This project may never become anything more than this interaction. This project releases information only when there is sufficient collective interest to justify it.

The work is to see who recognizes themselves in it.

Interest Registry

For those who wish to leave their name, email address, and ZIP code in the interest registry.

Participation is optional and non-binding.

Open the interest registry